How Much
Does Video Production Cost?

A realistic guide to professional video production pricing.

One of the first questions we hear is, “How much does a corporate video cost?”
The honest answer? It depends on the scope. Really, it could cost anything. 
A single customer testimonial requires a very different level of planning than a multi-day recruiting campaign or brand video. While every project is unique, most professional video productions fall into a few common investment ranges.
Big House Partners produces corporate videos for organizations throughout Massachusetts, New Hampshire and the Northeast. Here’s what you can generally expect.

Most Projects Fall Into
One of Three Categories.

Essential Projects

Starting around $5,000

Ideal for organizations that need a single, professionally produced video.

Common projects include:
•Customer testimonials
•Employee spotlights
•Executive interviews
•Recruiting videos
•Event recap videos

Typically includes:
•Half-day production
•One location
•Professional editing
•Licensed music
•Basic motion graphics
•Two rounds of revisions

Signature Projects

Typically $10,000–$20,000

Our most common engagement.

Designed for organizations that need a more strategic piece with multiple interviews, locations or deliverables.

Common projects include:
•Company overview videos
•Brand videos
•Healthcare marketing videos
•Higher education marketing campaigns
•Recruiting campaigns
•Customer success stories

Typically includes:
•Full-day or multi-day production
•Multiple locations
•Creative direction
•Motion graphics
•Multiple deliverables
•Social media cutdowns

Strategic Content Programs

$20,000+

The best value for organizations creating ongoing content.

Rather than producing one video at a time, we capture enough content to support recruiting, marketing, sales and social media for months to come.

Common projects include:
•Content libraries
•Multi-video campaigns
•Employer branding
•Healthcare service line campaigns
•Enrollment marketing
•Annual content production

Typically includes:
•Multi-day production
•Strategic planning
•Multiple finished videos
•Dozens of supporting assets
•Ongoing collaboration

What Affects the Cost?

Every proposal is customized, but pricing is typically driven by a few key factors:
  • Number of filming days
  • Number of locations
  • Travel requirements
  • Animation or motion graphics
  • Length of the finished videos
  • Number of deliverables
  • Licensing or talent needs
  • Overall production complexity
We’ll walk through each of these with you before putting together a proposal.

Why Prices Vary

Not every project requires the same level of production.
A customer testimonial filmed in one location may only require a half-day shoot.
A recruiting campaign could involve multiple interviews, several locations and a library of deliverables.
A healthcare or higher education campaign often includes additional planning, stakeholder coordination and multiple filming days.
That’s why we build proposals around your goals instead of forcing every project into a fixed package.

Looking for the Best Value?

One of the biggest misconceptions about video production is that creating one video at a time saves money.
In many cases, the opposite is true.
By planning ahead and capturing multiple interviews, stories and scenes during the same production, you can create a library of content for your website, social media, recruiting and sales efforts while significantly reducing future production costs.
That’s why many of our clients think in campaigns instead of individual videos.

What You'll Get From Us

Once we understand your project, you’ll receive:

  • A clear, itemized proposal
  • Strategic recommendations based on your goals
  • A realistic production timeline
  • Transparent pricing with no hidden fees

Most proposals are delivered within 48 hours.

Ready for an accurate quote?

Whether you’re planning a customer testimonial, recruiting video, company overview or a larger content campaign, we’ll recommend the right approach and provide a detailed proposal tailored to your goals.